Needs Analysis and Developing a Coursebook of EOP in Pharmaceutical
Fields

Miyoung Chung (International Graduate School of English, Seoul) in Lecture
Theatre 3

at The MATSDA/University of Liverpool Conference: Authenticity and Materials
Development for Language Learning, June 2016

As global pharmaceutical industry including Korean pharmaceuticals has been
extended significantly, activities of reaching the global market as well as the
amounts of export to the EU and US market have been sharply increased in Asian
countries. There are lots of programs and materials of business English, but a
few business English materials that workers could make use of for real job
tasks, especially pharmaceutical fields. The purpose of this study is to find
out the needs and develop a course book with English for occupational purposes
(EOP) based on Content-based instruction (CBI). Identifying the purpose and the
needs for learning is a critical step to set EOP curriculum because it assists
the occupational learners improve their overall language skills as well as their
job performance for business purpose in a corporate environment. EOP is also
concerned with learning the specific language suited to a particular workplace
context and it is about acquiring work-related English skills depending on their
immediate needs. The study attempts to investigate the specific needs through
the questionnaires and interviews with workers from pharmaceuticals sites, and
develop an EOP coursebook by applying for authentic guideline and specific
situations in pharmaceutical fields.